VARODYMA(威諾迪蒙)
VARODYMA(威諾迪蒙)品牌信息
與VARODYMA(威諾迪蒙)男裝類(lèi)似的相關(guān)品牌
2009年,上海紅勁貿(mào)易有限公司全權(quán)代理了德國(guó)高級(jí)男裝品牌VARODYMA威諾迪蒙男裝服飾系列產(chǎn)品在中國(guó)市場(chǎng)的設(shè)計(jì)開(kāi)發(fā)、生產(chǎn)、銷(xiāo)售及經(jīng)營(yíng)管理權(quán)。威諾迪蒙以經(jīng)典時(shí)尚的產(chǎn)品風(fēng)格迅速成為國(guó)內(nèi)一線(xiàn)商務(wù)休閑男裝品牌。
上海紅勁貿(mào)易有限公司成立于1998年,十幾年來(lái)公司一直專(zhuān)注于國(guó)內(nèi)一線(xiàn)男裝品牌代理和市場(chǎng)開(kāi)發(fā)、銷(xiāo)售經(jīng)營(yíng)管理工作,本公司成立于1998年,專(zhuān)注于商務(wù)休閑男裝品牌的研發(fā)設(shè)計(jì)和市場(chǎng)推廣。公司除既有品牌利奧納多和凱迪東尼的代理業(yè)務(wù)外,核心業(yè)務(wù)已經(jīng)轉(zhuǎn)移為自有品牌‘威諾迪蒙’的設(shè)計(jì)研發(fā)生產(chǎn)銷(xiāo)售推廣一體化操作中。該品牌定位為國(guó)內(nèi)一線(xiàn)商務(wù)休閑男裝品牌,將在全國(guó)各個(gè)高檔商場(chǎng)與沙馳,朗維高等展開(kāi)競(jìng)爭(zhēng), 積累了豐富的行業(yè)資源和寶貴的品牌運(yùn)作經(jīng)驗(yàn)。
上海紅勁貿(mào)易有限公司主要通過(guò)自營(yíng)和特許加盟網(wǎng)絡(luò)相結(jié)合的形式建立起專(zhuān)業(yè)品牌的營(yíng)銷(xiāo)模式。目前,品牌店面擁有10余家,分布于江蘇各個(gè)主要城市,旗艦店位于南京德基廣場(chǎng),其他主要店面有無(wú)錫八佰伴、昆山等。 2011年計(jì)劃新開(kāi)設(shè)超過(guò)10家門(mén)店。
目前公司下設(shè)南京公司和上海公司;職能部門(mén)分為:生產(chǎn)部,研發(fā)部,商品部,營(yíng)銷(xiāo)部,財(cái)務(wù)部,運(yùn)營(yíng)部等。在內(nèi)部管理上引進(jìn)國(guó)際品牌服裝行業(yè)的管理機(jī)制,“以人為本,應(yīng)人善用、人盡其才”, 重視企業(yè)文化建設(shè)和員工的專(zhuān)業(yè)知識(shí)培訓(xùn)。通過(guò)現(xiàn)代先進(jìn)流程標(biāo)準(zhǔn)化運(yùn)作結(jié)合工作職能與崗位績(jī)效考核。倡導(dǎo)積極、敬業(yè)、高效的工作氛圍及友好、公平競(jìng)爭(zhēng)、協(xié)作的團(tuán)隊(duì)精神。
南京公司主要職能為終端運(yùn)營(yíng)管理,負(fù)責(zé)江蘇店面的日常管理,銷(xiāo)售任務(wù)等工作。
上海公司坐落于上海市恒豐路638號(hào)華森鉆石廣場(chǎng),面積500平方以上,也是公司擁有自主產(chǎn)權(quán)的5A甲級(jí)辦公樓。上海公司主要負(fù)責(zé)‘威諾迪蒙’品牌的設(shè)計(jì),研發(fā),生產(chǎn)管理以及市場(chǎng)開(kāi)拓等職能。
Varodyma源自于德國(guó),注重經(jīng)典與時(shí)尚的融合。帶著歐洲人成功男人特有的精致、專(zhuān)注氣質(zhì),以及對(duì)文化歷史與時(shí)尚品味相互交融。秉承歐洲設(shè)計(jì)理念,熱衷于服裝的設(shè)計(jì)、剪裁與縫制和對(duì)先進(jìn)現(xiàn)代化技術(shù)與嫻熟的傳統(tǒng)手工技巧相結(jié)合。
隨著VARODYMA的不斷發(fā)展,2009年授權(quán)上海紅勁貿(mào)易有限公司為VARODYMA品牌在中國(guó)的總代理,著手拓展中國(guó)一線(xiàn)男裝市場(chǎng)。已配套完善了西服、襯衫、領(lǐng)帶等經(jīng)典系列,羽絨、風(fēng)衣、毛衫等時(shí)尚系列以及皮具、內(nèi)衣等系列,使得VARODYMA產(chǎn)品的 領(lǐng)域得以廣闊擴(kuò)展,形成了一個(gè)多元化的VARODYMA(威諾迪蒙)男士服飾世界。
在中國(guó) VARODYMA (威諾迪蒙)以華東長(zhǎng)三角為據(jù)點(diǎn),選擇國(guó)內(nèi)高級(jí)商場(chǎng)男裝精品區(qū)作為零售渠道。相繼進(jìn)駐江蘇南京德基廣場(chǎng)、無(wú)錫八佰伴、南通八佰伴、鎮(zhèn)江百盛等國(guó)內(nèi)一線(xiàn)商場(chǎng)。一鳴驚人!VARODYMA(威諾迪蒙)以傲人的業(yè)績(jī)得到同行稱(chēng)贊,以其獨(dú)特的品牌內(nèi)涵、非凡的品牌魅力和極具競(jìng)爭(zhēng)力的產(chǎn)品,為廣大成功男士服務(wù)。
品牌定位
"傳承經(jīng)典,傳遞時(shí)尚"
VARODYMA(威諾迪蒙) 一直堅(jiān)持以"傳承經(jīng)典,傳遞時(shí)尚"為品牌的核心價(jià)值理念。沿用歐洲先進(jìn)設(shè)計(jì)理念,采用適合中國(guó)人身型的裁剪結(jié)構(gòu),簡(jiǎn)約而富有層次感;注重高級(jí)精致面料選擇,質(zhì)感的體現(xiàn)。產(chǎn)品組合上要求系列搭配方式,吸取流行元素,傳遞一種自我著裝的時(shí)尚感,表達(dá)一種自信、睿智、優(yōu)雅的生活態(tài)度,持續(xù)專(zhuān)注于對(duì)經(jīng)典創(chuàng)意以及男士?jī)?yōu)雅風(fēng)格的追求。
The history of the brand
Brand create
Varodyma originated in Germany, the fusion of classic and fashion-oriented. Successful man with a unique sophisticated Europeans, focusing on temperament, as well as culture and history mingled with the fashion sense. Adhering to the European design philosophy, interested in clothing design, tailoring and sewing, and of advanced modern technology and skilled combination of traditional hand skills.
With the continuous development of VARODYMA, In 2009, it authorized Shanghai Red Jin Trading Co., Ltd. as the distributor of VARODYMA in China, starting to develop the international top menswear in Chinese market and to create a series of extraordinary products. It has been improved ties, leather goods, underwear and other series, making VARODYM product to be more diverse.
Brand Positioning
"Inherit the classic,convey the fashion"
VARODYMA has insisted taking " Inherit the classic, convey the fashion" as the core value of the brand. It continues to use the advanced designing idea of Europe, use cutting structure that is suitable for Chinese people’s shape, brief but full of stereovision. It pays great attention on the choice of fine fabric and the texure. The product mix requests the way of matching organically, the absorption of popular element, the transmission of fashion, expressing a kind of self-confident, wise, and elegant life attitude. It will continue concentrating on pursuing the classical creativity as well as the gentleman graceful style.
In China, VARODYMA takes the Yangtze River Delta as the foothold, and chooses the high-quality market men’s clothing area as the channels of retails. It has entered the Nanjing Deji Plaza, Wuxi Yaohan, Zhenjiang Commercial City, and other men’s boutique district in China. VARODYMA obtains the high praise by colleagues in the industry. It serves for the successful gentlemen with its unique brand meaning, extraordinary brand charm and the product with competitiveness.
時(shí)尚品牌傳播有限公司:服裝品牌(男裝、女裝、內(nèi)衣、童裝)、家紡、皮具、黃金珠寶、餐飲、家居等品牌
浙B2-20080047
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